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Fidelity Bank’s Local Ownership Benefits Customers

Let’s face it a lot of banks today offer similar products and services, but personal service is what really makes the difference. When a bank is locally owned and managed, this distinction shines through.

“Fidelity Bank is a friendly, local bank that offers all the convenience and personal service you need,” said Sarah Battani, Vice President of Fidelity Bank.

“With great deposit and loan options, we can customize a banking solution for you.”

Local ownership means Fidelity Bank employees aren’t bogged down with corporate bureaucracy when customers need an answer. Fidelity Bank employees don’t have to clear their decision with someone hundreds of miles away on the other end of a telephone line.

"I’ve been banking with Fidelity right from the start, and they’re great," said Joe Ward, owner of Panchero’s Mexican Grill in West Des Moines. "They offer personalized service, have a sincere interest in my business and take good care of us."

Building on a solid foundation
Though Fidelity Bank may be new to Greater Des Moines, the company is not new to Iowa. Fidelity Bank was chartered in 1927 in Cambridge, Iowa. In 1985 the bank’s charter was transferred to a new home office in Huxley, Iowa, while the Cambridge office became a branch bank. In February 2005, the bank’s charter was transferred to a new home office at 177 S. Jordan Creek Parkway in West Des Moines, with the Huxley and Cambridge locations becoming branch offices.

A point of pride at Fidelity Bank is that more than 75 percent of its 30-plus shareholders live in Polk or Story County. "A lot of banks have hung out their shingle in Des Moines and West Des Moines recently," noted Bruce Greenfield, president and CEO of Fidelity Bank. "We’re one of the few that are chartered here, and we believe in investing in the local community."

Fidelity Bank, which has surpassed $50 million in assets, offers a wide range of deposit accounts and lending products, including personal, home equity and real estate loans. "We moved into the Des Moines area because we saw a need for our hometown-banking approach in this rapidly growing market," Greenfield said.

The bank specializes in serving small businesses and offers corporate credit cards, Small Business Administration financing, working capital loans, equipment loans, real estate loans and more. “Banking is really about people.” Battani added. “We take banking to the next level and build relationships with people, not numbers.”

Moving forward
Fidelity Bank is now moving into financial services to help customers with insurance, financial planning, brokerage services, trust and estate planning and more. Fidelity Bank also plans to open more branches in the Greater Des Moines in the near future.

Though Fidelity bank has grown more than 50 percent since March 2004, its staff has no plans to compromise the level of service they provide. "You don’t create relationships overnight," Greenfield said. First you plant the seed, then through care and attention over time that seed develops into a fruit. We never want to lose sight of the fact that we are here to serve the customer. Servant hearts form the foundation of our company. People don’t care how much you know until they know you care. Our people not only care, but equally important they are in control of the processes that produce caring results."